How to Ensure That Your E-mails Don’t Come Across As Spam

Do you ever notice that sometimes important emails can be automatically placed into spam? There are several things you can do to prevent this from happening. First and foremost, be sure to use a reputable email service since they are specialized in blacklisting, whitelisting, and other services. The content of your message is also important since certain words or subject lines can cause people to mark the e-mail as spam. If your subject line is confusing, people can place it in spam before they even read it. Many words in the content of your message may be considered “trigger” keywords, and the greater the amount of these words, the higher the chance of the message being moved to spam. See a list of common spam keywords here.

Another precaution to take is to make sure the code isn’t complex. It is recommended to use simple text or HTML. Finally, proofreading your message before sending can help, and this includes using spell check. Typos are often a way to make your email look like spam and appear unprofessional. Overall, bulk emailing and marketing are great tools, and in order to take advantage of them, you want to make sure that they don’t go into spam. Please feel free to contact CMIT if you would like help with your email filtering!