Foursquare is increasingly becoming a popular social networking tool, particularly for those who have data plans on their phones. Users can “check-in” to the various places that they are physically at. On a personal level, the site allows you to see where your friends are at the moment. However, companies are using this website to offer certain promotions to their customers. Once you are a Foursquare user, you can enhance your “status” and rank in the program. For instance, the most frequent Foursquare user at a certain place becomes the Mayor and is then eligible for possible rewards.
While it definitely isn’t applicable for every company to use Foursquare, it may be useful for small shops or eateries. It generally should be used for places where customers or clients often visit. Coupons or incentives can be used and you will be able to see how many people take advantage of this. To set up your Foursquare business page, visit here: http://foursquare.com/businesses/
To learn more about Foursquare, visit the CMIT Home Office Blog.
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