Guidelines for Establishing Social Media Networks for Your Business

As social networks continue to grow in popularity, many small businesses are starting to partake in this trend. Using sites such as Facebook and Twitter can be a great way to promote your company while also keeping your customers informed. They may not be a place for sales, but they give you the opportunity to enhance levels of communication. There are a few guidelines you should keep in mind when engaging in these networks.

Consider what your ultimate goal of social networking is. Do you want to spread information about your product? Do you want to communicate relevant information to them? A main goal is awareness – to let people know that your company exists and what you do. Sites like Twitter, LinkedIn, and Facebook can definitely do this. They provide a way to interact while also delivering content. Hopefully this will spark interest in your products or services.

In order to interest your customers further, you want to make sure that your site is streamlined and attractive. Your visitor should be able to easily navigate through your site. Functionality is definitely key. Make it simple for your customer. Often times, companies may offer exclusive promotions through a given social network. Finally, if given a link to “Like” or “Tweet This”, your customer may start marketing your business for you! Remember to keep these advocacy options available.

To read more about these guidelines, visit Mashable.