Want to start or enhance your company’s presence on social media sites? Do you know which sites are most popular and/or interactive? Where is customer engagement generated the most? Mashable has released results found by Postling, and analyzed thousands of users to gain some insight. Here are some statistics you may find interesting:
- 78% of small businesses use Twitter and 75% use Facebook
- It is recommended that you use both Twitter and Facebook. Twitter allows for engagement within a community, but Facebook drives more traffic to your site.
- Twitter accounts for 50% of the commentary left for small businesses, showing that this network accounts for half of business-customer interaction.
- 62% of small business post 8+ times a week, and generate an average of 10.27 comments per day
- 24% of small businesses post 1-7 times a week, and generate an average of 0.33 comments per day
- 14% of small businesses post less than once a week, and only generate an average of 0.02 comments per day
- When comparing small business accounts to personal accounts, they receive 5.40 comments per day as opposed to 3.67 comments per day, respectively
Click here to read the full set of statistics.
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