Important Tips When Establishing Search Engine Marketing

Often it is difficult for small business owners to market their companies online. It can be expensive to purchase high-traffic keywords and inexpensives ones don't produce desired results. This process of establishing search engine marketing can be overwhelming, so here are some tips on how to avoid common mistakes.

1. Be mindful of geography. Areas out of reach (such as Canada, Alaska and Hawaii) are often immediately included, when it isn’t likely the business could service these areas.
2. Opt out of advertising on websites that are partnered with search engines. These often receive less traffic and are also less promising.
3. Setting your campaign to broad match will allow your ads to correspond with unrelated searches. Setting it to exact match will be more effective when starting out, and then with time, it can be appropriately configured for broad match.
4. Directing all traffic to the home page of your website is also not the most effective means. If searchers are looking for something specific and aren’t led to the correct page immediately, they may not continue to find what they are looking for.
5. Usually iPhone searches are not promising for many businesses. The companies that profit from it are generally retailers and service providers.

To read even more tips on what mistakes to avoid, read this article from 360 Partners. CMIT is also hosting a webinar on search engine marketing. It will be held on Thursday, October 28 at 1pm Eastern Time. Click here to register.

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