Your "Instant" Messages May Be Forever

Despite the name, instant messages can stick around for a long, long time. Your conversations may live on, long after you've shut down your IM client depending on what service you're using and what controls you or your employer may have in place.

For example, Google saves every chat session conducted in Gmail automatically and makes those chats fully searchable. Trillian, a standalone client that supports AIM, Yahoo, and Microsoft Live, also automatically logs all conversations. On the other hand, the basic messaging clients for AIM, Yahoo and Microsoft do not automatically store conversations but can be configured to do so.

More IM services are coming out with enhanced versions for corporate use. AIM Pro, a free version for individuals and businesses, offers better security, voice and video conferencing, and integration with Microsoft Outlook. And Microsoft's Live Communications server allows corporate IT departments to log and search employee conversations, including those on IM services like Yahoo and AOL.

So what's the take-home?
When you're at work, be aware that your employer's policy toward email may extend to instant messages and don't write anything you wouldn't want your boss to read. And look on the bright side: just as email provides you with a digital paper trail for work-based communications, saved instant messages can serve much the same function. As instant messenger enhancements continue to develop, this tool will only become more valuable.

Master Microsoft Keyboard Shortcuts

A lot of folks can go for years without ever using or figuring out how to use that funny-looking key in the lower left-hand corner of their Microsoft keyboard. But the Windows logo key can help you switch between applications, clear open windows off your desktop, and a whole lot more. The chart below shows you how.

Key Combination
Result
Windows logo key
Open or close the Start menu
Windows logo key +PAUSE
Display the System Properties dialog box
Windows logo key +D
Display the desktop
Windows logo key +M
Minimize all windows
Windows logo key +SHIFT+M
Restore minimized windows to the desktop
Windows logo key +E
Open Windows Explorer
Windows logo key +F
Search for a file or folder
CTRL+Windows logo key +F
Search for computers (if you are on a network)
Windows logo key +L
Lock your computer or switch users
Windows logo key +R
Open the Run dialog box
Windows logo key +T
Cycle through programs on the taskbar
Windows logo key +TAB
Cycle through programs on the taskbar by using Windows Flip 3-D
CTRL+Windows logo key +TAB
Use the arrow keys to cycle through programs on the taskbar by using Windows Flip 3-D
Windows logo key +SPACEBAR
Bring all gadgets to the front and select Windows Sidebar
Windows logo key +G
Cycle through Sidebar gadgets
Windows logo key +U
Open Ease of Access Center
Windows logo key +X
Open Windows Mobility Center
Windows logo key with any number key
Open the Quick Launch shortcut that is in the position that corresponds to the number. For example, Windows logo key +1 to launch the first shortcut in the Quick Launch menu.

Use Twitter To Raise Your Company's Online Visibility

A lot of companies are jumping on the Twitter bandwagon, but before you make your move, make sure you know what you're getting into.

Twitter is what's called a microblogging application. It provides a convenient Web-based platform that lets you send and read updates, called "tweets." Tweets run no more than 140 characters in length, and can be sent to subscribers, called "followers." You can update by going to your Twitter page, sending a message by phone, or via a Web plug-in.

Many companies use Twitter in conjunction with Facebook and other social media applications. It provides a means of periodically reaching out to people interested in your company with brief, minor updates or even big news.

In the best situations, Twitter acts as a clearinghouse of first-hand news, informative Web links, and insights into the activities of prominent leaders in everything from retail to Congress.

For example, Whole Foods keeps a lively and useful Twitter account here. (http://twitter.com/wholefoods) The Zappos CEO keeps his own Twitter account; so does Senator John McCain. (http://twitter.com/zappos, http://twitter.com/senjohnmccain )

But, as many Twitter users discover firsthand, this hobby can quickly turn into an all-consuming obsession. If you're not careful, you can end up Twittering about, say, the chorizo breakfast burrito you'd like to have, http://twitter.com/diiskrej/status/1577310161

or the symbolism behind cleaning your cat's litterbox.

http://twitter.com/reidstott/status/1578187119

As a small business owner, you want to project a professional, knowledgeable image to your universe of current and potential customers. In order to do that, here are some tips:

1. If you keep a corporate blog, you can have it automatically send an update to Twitter every time you post something new. That will encourage your Twitter followers to check out your blog, where they'll find useful information (you are posting useful information on your blog, right?).
2. Link to books, blogs, or items in the news that are relevant to your business.
3. Write about upcoming events, if you're hosting a lunchtime seminar or giving a presentation to your local Rotary Club, let people know.
4. If there's information you want to share with a customer, think about whether it might interest other people, too. Let's say you're a veterinarian treating a dog that just came in with heatstroke, you might tweet a few helpful tips for keeping your pets cool in the heat.
5. Sign up to follow Twitter users who are authorities on topics that interest you.
6. Don't overload readers with too many updates in a day.

Twitter can be a fun, easy way to reach out to customers and show people another side of your business. Just make sure it's the right side, and leave more personal musings to your personal Twitter account.

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